By Paolo Joseph Lising
The Asian Development Bank is turning to ordinary people for solutions to global warming as it unveils a video contest ahead of the 2009 United Nations meeting to address climate change.
ADB said the Asia and the Pacific is most vulnerable to climate change and the region's families, food supplies, and financial prosperity are at risk. “The poor face the greatest threat from climate change because of their high dependence on natural resources and limited livelihood and mobility options.”
"Every person can play an important role in our collective fight against climate change," said Ann Quon, Principal Director of ADB's External Relations Department. "We hope people will use this contest as an opportunity to share their views, take a stand and make videos that can make a difference."
A report from the Intergovermental Panel on Climate Change (IPCC) says the average global temperature went up by about 0.74°C while the average rate of warming over the last 50 years is nearly twice that for the last 100 years.
Further warming could cause flooding in certain parts of the world while more intense and longer droughts in other areas. It would also affect biodiversity and the earth's natural systems and processes.
The competition, which is also aimed at creating awareness and debate, is titled My View: The Asia-Pacific Climate Change Video Contest. ADB said there are no age restrictions for the contest. Citizens of any one of ADB's 67 member countries are eligible to participate.
Over $10,000 worth of prizes are being offered in three categories for the best videos about climate change in Asia and the Pacific. Applicants need only complete a short online registration form and upload their videos to
YouTube.com or
Youku.com.
"This is an exciting opportunity for people from around the world to put their creativity and imagination to work," said Ms. Quon. "You don't need expensive equipment; you can even use your mobile phone. All you really need is a passion to communicate your vision of what people and nations can do to address the climate change crisis."
Judges for competition are known personalities in film industry including Lynden Barber, an internationally regarded film critic and former Artistic Director of the Sydney Film Festival; Zhu Wen, an international award-winning film director and writer from the People's Republic of China; Brillante Mendoza, the internationally acclaimed Filipino filmmaker who won this year's Cannes Film Festival Best Director award; and Jabeen Merchant, a renowned Indian film editor who has edited major Bollywood feature films and many award winning documentaries. ###